Availability to promise (ATP) is often not fit for customer facing applications due to the response time. This is where availability to sell (ATS) can be a possible saviour for your customer and employee experience (CX and EX).
The consumer of today is difficult to retain, on our commerce websites. Smal nuisances of load speeds or data not readily available will turn the customer to competitors sites.
One of those need-to-have informations to have in the buying customer journey is product availability. When will it ship, when can I pick it up at the store or when is it in stock again?
What Is ATP?
Availability to purchase represents the operational status of a product’s inventory, indicating its real-time stock levels, distribution readiness, and accessibility across various sales channels (e.g., e-commerce, in-store, API endpoints).
It’s a key metric in supply chain and sales operations, often monitored through inventory management systems that track stock status, restock frequency, and lead times to optimize customer access and ensure seamless fulfilment.